Why do we play games exactly? Are we playing Candy Crush for the same reason as Call of Duty? And what about The Sims? An answer such as “because it’s fun” is too simple. What is “fun” exactly, and are we playing all games for the same type of “fun”? Understanding the different appealing aspects of videogames is the main topic of the PhD research I’ve started. The project originates from a research proposal I wrote in 2015 which was selected in the Graduate Program Game Research at Utrecht University.
In four years I will investigate what makes games appealing to play. Much research has already been done to answer this question, but I see some large knowledge gaps. My hope is that the knowledge I generate will be useful in many areas. I will focus on making it useful for game designers. I started by making a detailed plan, and figuring out what I am going to do exactly. Here’s roughly what I will do:
What do we actually know?
There is a lot of research investigating why games are appealing. This question is usually not addressed directly, but disguised as research into player motivation, different types of fun, or emotions generated by games, for example. All these different perspectives have produced similar results, but also striking differences. It is my hypothesis that all this research is addressing the same underlying question: what makes games appealing? However, these different perspectives can each highlight some aspects while other aspects are missed. (And some approaches may include an additional focus.)
So this generates the current situation: there are a lot of theories about sort of the same topic, but with a different perspective. This makes it very difficult to compare and combine the knowledge. Figuring out what the combined existing knowledge is on this topic is my first research goal.
How can we use that knowledge?
I see a lot of potential to use the combined knowledge on why games are appealing. It can be used in game design to understand better what the appealing parts are of the game and how to improve those appeals in that specific game. It can be used to find for which specific appealing factors it is relatively unknown how they work. And subsequently, it can be used to better study a specific appeal in isolation because the other factors can be ruled out with more certainty. And there are many more applications for the knowledge on why games are appealing! Applying the knowledge is the second part of my PhD project.
Wow! This can be really interesting, don’t you think? I will be posting regular updates on this blog with results, food for thought, and other progress. If you are interested, follow me on Twitter, Facebook, via RSS, or subscribe to receive updates via email.